SPORTS MARKETING AGENCY · SINCE 2008
Connecting brands with sport to drive business and emotion
Sponsorships, athletes and business strategy. We’ve worked inside big clubs and big companies, and we know what brands want from sport.
SERVICES
Three ways to win with sport
01
Sponsorship & Athletes
We bring your brand into sport and make the investment pay off.
- Sponsorship strategy: which sport, which property and how much to invest.
- Deals with athletes and coaches as brand ambassadors.
- Negotiating and closing deals with clubs, leagues and events.
For: brands that want to use sport to sell or to build their name.
02
Sports Business Consulting
More revenue and new markets for clubs, leagues and sports businesses.
- New revenue streams: sponsorship, rights, digital.
- International growth: partnerships and rights sales in new markets.
- Entering the Spanish market, for international sports companies and brands.
For: clubs, leagues, federations, events and sportstech companies.
03
AI for the Business of Sport
AI for the day-to-day business, not for the pitch.
- Assessment: where AI saves time or brings in revenue.
- Hands-on training for marketing, sales and communications teams.
- Custom content and tools: reports, proposals, agents.
For: business teams at clubs, leagues and sponsor brands.
WHY FINALSCORE
From Telefónica and Real Madrid to your project
Real experience inside sport
We’ve closed deals with clubs like Real Madrid, Atlético de Madrid and Real Betis, and with names like Carlo Ancelotti, Vicente del Bosque, Joaquín, Ferran Torres and Maverick Viñales, among many others.
We know what brands are looking for
Having worked at big companies like Telefónica and Terra, we understand what a brand needs for sport to work for it.
From goal to deal
We set the strategy, then find and close the right deal.
A boutique agency
We choose quality over quantity.
DEALS
Brands and sport, together
SPONSORSHIP
Kress × Real Madrid
SPONSORSHIP & ATHLETES
Joaquín × EAS Electric
SPONSORSHIP
Cirsa × Real Betis
PROMOTION
Shazam! × Atlético de Madrid
ATHLETES
Superman × Maverick Viñales
ATHLETES
Ancelotti × Sina Sports / G-Expo
ATHLETES
Vicente del Bosque × Sina Sports (China)
FAN ENGAGEMENT
Movistar × Copa del Rey ACB
FINALSCORE LAB
AI experiments
Sports Industry Hub, the go-to place for sports business news, newsletters and events, plus a collection of experiments with data, 3D and games.
ABOUT MIGUEL ÁNGEL
Miguel Ángel Hernández
Founder of FinalScore. More than 25 years in the business of sport and technology, and a LinkedIn Top Voice.
2008–today
FinalScore. Founder and director.
2000–2008
Real Madrid. Head of New Technologies and Director of International Development: summer tours and rights sales.
1995–2000
Telefónica. Internet businesses: TeleLine, Telefónica de España and Terra.
Want to take your brand into sport?
Tell us your goal and we’ll tell you how to get there.